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	<title>Business Directory for Business Information &#124; Commonsharetavern.com &#187; Sales</title>
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	<description>business advertising, careers, customer service, entrepreneurs, ethics, home based business, management, marketing, networking, public relations, sales, small business, b2b, search, aerospace, defense, agriculture, airlines, automotive, chemicals, computers, electronics, semiconductors, energy, utilities, financial, services, food beverage, healthcare, industrial, goods, internet, online media, entertainment, pharmaceuticals, professional, real estate, construction, retail, telecommunications, transportation, travel leisure</description>
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		<title>10 Tips to Increase Your Referral Ratio</title>
		<link>http://www.commonsharetavern.com/10-tips-to-increase-your-referral-ratio.html</link>
		<comments>http://www.commonsharetavern.com/10-tips-to-increase-your-referral-ratio.html#comments</comments>
		<pubDate>Wed, 10 Feb 2010 06:29:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[corporate sales training]]></category>
		<category><![CDATA[sales leadership]]></category>
		<category><![CDATA[sales management training]]></category>
		<category><![CDATA[sales performance]]></category>
		<category><![CDATA[sales prospecting]]></category>
		<category><![CDATA[sales training]]></category>

		<guid isPermaLink="false">http://www.commonsharetavern.com/?p=551</guid>
		<description><![CDATA[Tip # 1
Discipline Yourself to a Routine of ‘Asking’
Here’s something profound. The reason most of us do not get referrals on a routine basis is because we do not ask for them on a routine basis. Well, it’s almost that simple. What would be the upside on your year-end W-2 if you asked for 2 [...]<p><a href="http://www.commonsharetavern.com/10-tips-to-increase-your-referral-ratio.html">10 Tips to Increase Your Referral Ratio</a> is a post from: <a href="http://www.commonsharetavern.com">Business Directory for Business Information | Commonsharetavern.com</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Tip # 1<br />
Discipline Yourself to a Routine of ‘Asking’</p>
<p>Here’s something profound. The reason most of us do not get referrals on a routine basis is because we do not ask for them on a routine basis. Well, it’s almost that simple. What would be the upside on your year-end W-2 if you asked for 2 referrals from each of your new customers? Let’s say you average 6 sales per month. That would be 12 referrals per month or 144 per year. Conservatively, you close half of those warm leads. Multiply 72 by your average revenue per sale. Then calculate your commission percentage off the total revenue sold. Now ask yourself if you can afford not to ask for referrals on a routine basis.</p>
<p>Tip # 2<br />
Develop a process to ‘Set the Stage’</p>
<p>Asking for a referral is one thing, but how many times do you actually get one? Execute a Powerful Routine after you sign up a new customer, and request permission for 3 additional minutes to get their professional feedback. Ask a series of questions soliciting their opinion on ways you can be more effective with your sales process, from initial contact to point of sale, with individuals in the same industry and parallel titles. You are now setting the stage for your future success. Over time, your contacts will give you a free ‘Masters Degree.’ Remember to ‘Pack your bags, but set the stage.’</p>
<p>Tip # 3<br />
Communicate to a &#8220;Win-Win&#8221; Agreement</p>
<p>Be honest and sincere in reference to the importance of referrals for running your business effectively. Tell your story. If you have a high referral ratio let them know that and why it is high. Customers respect a good businessperson more than a good salesperson. Try to pick a time when the contact would feel comfortable giving a referral to help your business. That may not be at the point of sale, but upon service implementation or some time in the future when you have proved you delivered what you promised. The important point is you must define with the contact when it can happen or what criteria need to be met for it to happen.<br />
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Tip # 4<br />
Follow through in order to receive a consistently high ratio of referrals.</p>
<p>You may not ask for a referral until (a) the service has been implemented and (b) the customer is satisfied. But as described in Tip #3, you want to minimally set a referral foundation at the point of sale and receive a commitment to when you’ll receive one. Now, this is very important. Always write in your day timer in front of the contact when the expectation is set, and let them know you are making note of it. Treat it like an appointment for your future success. It’s found business and will afford you a higher closing ratio, shorter sales cycle and most importantly, more referrals! So, follow-up and get it!</p>
<p>Tip # 5<br />
Develop a Referral Program</p>
<p>Be creative. Give up some money. Maybe it’s a gift certificate to a local restaurant (hopefully a customer) or a graduated percent off of their next invoice. An entrepreneurial mind will come up with a few flexible programs that fit your level of buyer. After all, you’re not putting anything out until the referral is sold. The old saying, &#8220;money makes money&#8221; is still true. Beside the tax right off (check with your accountant), contacts absolutely enjoy getting a little something. Measure the ROI and the benefit will be evident.</p>
<p>Tip # 6<br />
Become the Messenger</p>
<p>Be sure to give the referral gifts out promptly on sold referrals. Deliver it in person, since it also serves as an excellent time to prime the pump for additional referrals. Don’t underestimate the power of this simple discipline. I have experienced ‘millionaires’ who reopened their black books after receiving $20 dollar gift certificates. After all, it’s not the amount but the gesture. And because you are spending your valuable time being the messenger, you will without a doubt focus on receiving one or two more warm leads.</p>
<p>Tip # 7<br />
Promote a Grass Roots Chamber Program</p>
<p>Offer local Chambers a deal they can not refuse. Chambers want to offer their membership a better deal, one that their members can not receive from regular street pricing. They are open to donations to help their chamber and are also motivated to grow their membership. Instead of offering a residual based off of sales, offer to bring them in a certain number of new members each month. After all, a certain percentage of businesses you call on will not be members, and if you can show them a return on their investment, they will certainly join the Chamber to receive it. By helping others you will see your referral ratio reach the sky!</p>
<p>Tip # 8<br />
Identify Potential ‘Bird Dogs’</p>
<p>‘Bird dogs’ are used by hunters to point and fetch game birds for their owners. In sales, a ‘bird dog’ is someone who has multiple relationships with your potential customers and they are motivated to routinely feed you contacts for your marketing efforts. Research potential business people that may fit into this profile, and take them out to lunch. Explain your referral program and how it could supplement their core business revenue stream. For potential ‘Big Hitters’ be prepared to customize your referral program to align with their motivations. Treat them like gold and they will open up their Rolodex.</p>
<p>Tip # 9<br />
‘Get Married’ to a Collaboration Partner</p>
<p>There are companies that provide products or services in your ‘value chain’ but do not compete directly with your product or service. Those companies and the professional individuals that sell for them should be a point of concentration for you to identify and contact for strategies of collaboration. I refer to this relationship as &#8220;Natural Marriages.&#8221; Contact 3 sales professionals that seem to indicate a ‘natural marriage’ for you and them. Outline what’s in it for them. Then ask them what you could reasonably expect over time.</p>
<p>Tip # 10<br />
Join or Start a Lead Group</p>
<p>You have to eat lunch, right? So why not join or consider developing a Lead Group of entrepreneurial individuals who are motivated to get together twice a month to share leads. Find individuals who are accountable to bringing in the minimum amount of leads each meeting as outlined in your group’s business rules. Make sure every member is covered by the 80-20 rule, getting 80% of their leads from 20% of the members. And don’t be shy about charging a quarterly membership fee. That way, members have some ‘skin’ in the game.</p>
<p><a href="http://www.commonsharetavern.com/10-tips-to-increase-your-referral-ratio.html">10 Tips to Increase Your Referral Ratio</a> is a post from: <a href="http://www.commonsharetavern.com">Business Directory for Business Information | Commonsharetavern.com</a></p>
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		<title>10 Low-Cost Sales Boosters You Don&#8217;t Want To Overlook</title>
		<link>http://www.commonsharetavern.com/10-low-cost-sales-boosters-you-dont-want-to-overlook.html</link>
		<comments>http://www.commonsharetavern.com/10-low-cost-sales-boosters-you-dont-want-to-overlook.html#comments</comments>
		<pubDate>Sun, 31 Jan 2010 03:02:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sales boosters]]></category>

		<guid isPermaLink="false">http://www.commonsharetavern.com/?p=522</guid>
		<description><![CDATA[You don&#8217;t have to spend a fortune to boost your sales!  Take a look at these 10 quick and easy ways to send your profits to the moon without digging into you advertising budget.
1.  Test and Evaluate
Have you ever wondered just how much of your advertising budget should go toward experimenting with the [...]<p><a href="http://www.commonsharetavern.com/10-low-cost-sales-boosters-you-dont-want-to-overlook.html">10 Low-Cost Sales Boosters You Don&#8217;t Want To Overlook</a> is a post from: <a href="http://www.commonsharetavern.com">Business Directory for Business Information | Commonsharetavern.com</a></p>
]]></description>
			<content:encoded><![CDATA[<p>You don&#8217;t have to spend a fortune to boost your sales!  Take a look at these 10 quick and easy ways to send your profits to the moon without digging into you advertising budget.</p>
<p>1.  Test and Evaluate<br />
Have you ever wondered just how much of your advertising budget should go toward experimenting with the latest marketing strategies?  Marketing gurus say&#8230; spend 20 percent looking for new and improved marketing methods, while the remaining 80 percent uses the &#8220;tried and true&#8221; marketing strategies to keep the profits flowing.</p>
<p>2.  Capture Attention on your Website<br />
Use headlines that leap out and grab the reader&#8217;s attention to moment they open your Web page.  Hey, they&#8217;re just like you&#8230; if their attention isn&#8217;t caught immediately, they &#8216;re ready to surf on the more exciting things!</p>
<p>3.  Use the Best-Kept Marketing Secret &#8211; Postcards<br />
Postcards are quick and easy to read, not to mention the fact that you can shave off a great deal of wasted advertising expenses by targeting your market.  Hey, they&#8217;re cheap and convenient for you, and they get read more than other types of advertising materials&#8230; a winner all the way around!</p>
<p>4.  Let Customers Sell You<br />
Some things sound better coming from someone else.  Yes, it&#8217;s hard to brag your business up as effectively as a satisfied customer.  Testimonials are evidence that you deliver what you promise.  Paste them across ads, your Website, and any other sales copy you happen to distribute.<br />
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5.  Just Ask<br />
Great salesmen take the time to listen to the questions the customer has, identify their wants and needs, then ask for the sale.  That&#8217;s right, they&#8217;re not afraid to just ask them to buy!  Sometimes customers just need that little bit of pressure to cement the deal.</p>
<p>6.  Raise the Value<br />
Sometime value is only in they eyes of the beholder.  You can raise the perceived value of your products by pointing out benefits that consumers may have overlooked.  While you&#8217;re at it, raise the price.  Yeah, we all know that more valuable items have higher price tags!  Don&#8217;t be surprised if your profits skyrocket.</p>
<p>7.  Make it Easy to Decide<br />
Have you ever had a hard time deciding what to buy?  Uh-huh, you don&#8217;t always come to a conclusion immediately.  Every time a customer walks out of the store without making a decision, you take a big chance on losing the sale.  Keep the options to a minimum to maximize the sales numbers.</p>
<p>8.  Break it Down<br />
Got a big ticket item?  Break the price into bite sizes for more appeal.  Yeah, 90 cents a day sounds much cheaper than $325!</p>
<p>9.  Create Bonuses<br />
An unexpected bonus with a purchase makes it seem like you got a lot more for your money.  Keep customers smiling when they walk away from the cash register, and they&#8217;ll keep coming back for more.</p>
<p>10.  Handle Customer Complaints With a Little TLC<br />
Don&#8217;t waste time getting to the bottom of the problem.  Customers want to feel they are being heard, or they wouldn&#8217;t take the time to complain to you.  Are you afraid that you&#8217;ll be losing profit, if you have to bend too far backwards to accommodate them?  Think of it this way&#8230; an unhappy customer you turn into a happy customer will become a loyal customer.  Yeah, it&#8217;ll pay in the long run.</p>
<p><a href="http://www.commonsharetavern.com/10-low-cost-sales-boosters-you-dont-want-to-overlook.html">10 Low-Cost Sales Boosters You Don&#8217;t Want To Overlook</a> is a post from: <a href="http://www.commonsharetavern.com">Business Directory for Business Information | Commonsharetavern.com</a></p>
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		<title>9 Amazingly Easy Ways To Writing Your Greatest Sales Letter Ever</title>
		<link>http://www.commonsharetavern.com/9-amazingly-easy-ways-to-writing-your-greatest-sales-letter-ever.html</link>
		<comments>http://www.commonsharetavern.com/9-amazingly-easy-ways-to-writing-your-greatest-sales-letter-ever.html#comments</comments>
		<pubDate>Wed, 20 Jan 2010 02:23:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[secrets]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.commonsharetavern.com/9-amazingly-easy-ways-to-writing-your-greatest-sales-letter-ever.html</guid>
		<description><![CDATA[It is very common that people who are new to Internet Marketing will face with difficulties writing their own sales copy – a job called copywriting. Nevertheless, it is amazingly easy if you follow these 9 easy ways:
1. Headline
The most important thing in a sales letter is the headline, it can’t be emphasized more. Use [...]<p><a href="http://www.commonsharetavern.com/9-amazingly-easy-ways-to-writing-your-greatest-sales-letter-ever.html">9 Amazingly Easy Ways To Writing Your Greatest Sales Letter Ever</a> is a post from: <a href="http://www.commonsharetavern.com">Business Directory for Business Information | Commonsharetavern.com</a></p>
]]></description>
			<content:encoded><![CDATA[<p>It is very common that people who are new to Internet Marketing will face with difficulties writing their own sales copy – a job called copywriting. Nevertheless, it is amazingly easy if you follow these 9 easy ways:</p>
<p>1. Headline<br />
The most important thing in a sales letter is the headline, it can’t be emphasized more. Use a red headline to grab attention. Make sure the headline is catchy, in bigger font, and preferably in the font Tahoma.</p>
<p>2. Attention<br />
You need to start your sales copy by getting the prospects’ attention. After the headline does its job, you’ll need to get your prospects’ attention by telling them what they are seeing here. Tell them right away what they are getting in the sales letter they are reading now.</p>
<p>3. Interest<br />
You’ve got your visitors’ attention, what you need to do next is start telling them a story and have them interested in what you have to offer. Interest them by mentioning what You have for Them – them, them, them, you’re always thinking of the benefit on Their side!<br />
<span id="more-490"></span><br />
4. Desire<br />
When they are ready to know what you want to offer them, then it is a good time to make them want it more. Mention how your product is able to change their lives, tell them how bad things can turn to good after getting your product – always remember that it’s about them, not you!</p>
<p>5. A Call To Action<br />
Already have them thirst for your product deeply now? Great – you are now going to sell them the product. Urge them to buy your product, tell them that they must have this product of yours.</p>
<p>6. Long Copy<br />
It is proven more than enough that direct sales letter with a long copy of a single page works the best to sell a product. This way you can list out everything your prospects need to know and wouldn’t let them have a moment to be confused at all. You get their attention, interest them, explain everything, get their desires out and Bam – sell them the product.</p>
<p>7. Testimonials<br />
Nothing is better than a proof from people who have their lives changed because they purchased your product. By providing testimonials, you get a third party to support you and that urges your prospects into buying more easily. We rather purchase something people recommend, don’t we?</p>
<p>8. Clean and neat sales copy<br />
You don’t want to clutter your sales copy with fancy colors, graphics and so on. It is important that your prospects focus more on your words, the texts rather than the design of your sales letter, color of the background etc.</p>
<p>9. Write a story<br />
A good sales letter will need to hook its readers without fail. We are used to finishing a single task – in this case, a story since young. Ever watched an exciting movie and stopped in the middle because you need to accomplish some other things? It feels voided if you do so, right?</p>
<p>This is the same case, people will try and finish every story they read, especially an interesting one. If you can write a good story and keep your prospects hooked right down until the order button, you succeeded.</p>
<p><a href="http://www.commonsharetavern.com/9-amazingly-easy-ways-to-writing-your-greatest-sales-letter-ever.html">9 Amazingly Easy Ways To Writing Your Greatest Sales Letter Ever</a> is a post from: <a href="http://www.commonsharetavern.com">Business Directory for Business Information | Commonsharetavern.com</a></p>
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		<title>8 Great Interview questions to help you find the right Candidate</title>
		<link>http://www.commonsharetavern.com/8-great-interview-questions-to-help-you-find-the-right-candidate.html</link>
		<comments>http://www.commonsharetavern.com/8-great-interview-questions-to-help-you-find-the-right-candidate.html#comments</comments>
		<pubDate>Sat, 09 Jan 2010 17:58:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[recruiting sales reps growing sales force]]></category>

		<guid isPermaLink="false">http://www.commonsharetavern.com/?p=452</guid>
		<description><![CDATA[1)  Do you have written goals you want to accomplish and if so, tell me about them? You are looking for indications of maturity, focus, planning ability and desire for achievement.
2)  How did you earn your first paycheck, how old were you, and what did you do with the money? With this question [...]<p><a href="http://www.commonsharetavern.com/8-great-interview-questions-to-help-you-find-the-right-candidate.html">8 Great Interview questions to help you find the right Candidate</a> is a post from: <a href="http://www.commonsharetavern.com">Business Directory for Business Information | Commonsharetavern.com</a></p>
]]></description>
			<content:encoded><![CDATA[<p>1)  Do you have written goals you want to accomplish and if so, tell me about them? You are looking for indications of maturity, focus, planning ability and desire for achievement.</p>
<p>2)  How did you earn your first paycheck, how old were you, and what did you do with the money? With this question you are probing to check their work ethic.</p>
<p>3)  What are the top three leadership traits that you look for in a manager? With this question you are attempting to gauge their expectation and ascertain their preferred management style.</p>
<p>4)  Have you ever failed at something and if so, why did you fail and what did you learn from the experience? This question lends itself to a discussion on resiliency, personal responsibility and tendencies under pressure.<br />
<span id="more-452"></span><br />
5)  Everyone has strengths and weaknesses as employees. What are your strong points for this position? This question gives them the opportunity to tell you what assets they bring to the table and how they see themselves fitting into your organization.</p>
<p>6)  What is the one thing you would improve about yourself? This question gives you an indication of his or her self- assessment capability.</p>
<p>7)  Other than family members, who has been the greatest influence in your life and why?</p>
<p> <img src='http://www.commonsharetavern.com/wp-includes/images/smilies/icon_cool.gif' alt='8)' class='wp-smiley' />  If you were to fail in this business, what do you think the reason would be?</p>
<p>Use these questions as a guide and add to them as you wish.  by having a set list of questions it helps you move the interview process through efficiently and effectively.  Based on the candidates&#8217; answers to these and other questions you may provide, you&#8217;ll have a good idea if you&#8217;re ready to take the next step with this person.</p>
<p>Good luck</p>
<p><a href="http://www.commonsharetavern.com/8-great-interview-questions-to-help-you-find-the-right-candidate.html">8 Great Interview questions to help you find the right Candidate</a> is a post from: <a href="http://www.commonsharetavern.com">Business Directory for Business Information | Commonsharetavern.com</a></p>
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		<title>7 Ways to Stay Sharp in Sales &#8230; or how to catch your first monkey</title>
		<link>http://www.commonsharetavern.com/7-ways-to-stay-sharp-in-sales-or-how-to-catch-your-first-monkey.html</link>
		<comments>http://www.commonsharetavern.com/7-ways-to-stay-sharp-in-sales-or-how-to-catch-your-first-monkey.html#comments</comments>
		<pubDate>Mon, 28 Dec 2009 16:31:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[peanuts]]></category>
		<category><![CDATA[sales success]]></category>
		<category><![CDATA[selling skills]]></category>

		<guid isPermaLink="false">http://www.commonsharetavern.com/?p=416</guid>
		<description><![CDATA[One of my very good friends leads a top performing sales organization selling financial services out of Boise Idaho.  His team is consistently rated as the top producing office in North America for his company.  We are always exchanging ideas on selling, challenging each other on philosophies and suffice it to say, his [...]<p><a href="http://www.commonsharetavern.com/7-ways-to-stay-sharp-in-sales-or-how-to-catch-your-first-monkey.html">7 Ways to Stay Sharp in Sales &#8230; or how to catch your first monkey</a> is a post from: <a href="http://www.commonsharetavern.com">Business Directory for Business Information | Commonsharetavern.com</a></p>
]]></description>
			<content:encoded><![CDATA[<p>One of my very good friends leads a top performing sales organization selling financial services out of Boise Idaho.  His team is consistently rated as the top producing office in North America for his company.  We are always exchanging ideas on selling, challenging each other on philosophies and suffice it to say, his past performance has always caused me to listen intently to what he has to say.</p>
<p>I have no idea if the story he told me is true or not.  He has played a practical joke or two in his day. Short of travelling to Africa, I&#8217;m going to give him the benefit of the doubt. Even if there is a bit of embellishment to the story, it is a great tell with an insightful message.</p>
<p>In Africa, as Charles tells it, the natives have a clever way to catch monkeys.  They take a coconut shell, cut a small hole in one end, and hollow it out.  The hole is just big enough to allow a monkey&#8217;s hand to enter.</p>
<p>Then they attach a string to the other end of the coconut shell, place some peanuts inside, put the shell in the middle of a clearing and hide themselves behind a tree until a monkey comes.</p>
<p>The monkey smells the peanuts inside the shell &#8230; it reaches in to grab the peanuts &#8230; but when it does, its fist, full with peanuts, is too large to pull back through the hole.<br />
<span id="more-416"></span><br />
The natives start pulling on the string and reel the silly monkey in. Why, because the monkey will not let go of those peanuts to save his life.  All the monkey would have to do is let go of the peanuts.  He doesn&#8217;t, as he has to have the peanuts.</p>
<p>I&#8217;m thinking there may be some truth to his story. I did a Google search &#8220;catch a monkey using a coconut&#8221; and found one hit on a bladder cancer website that included an article on relaxation that references an African legend, where they do they catch monkeys using coconuts with a banana inside. Seriously!</p>
<p>So let&#8217;s assume this monkey catching technique works. Chances are if you&#8217;re like me, you&#8217;ll never get a chance to try it out. I don&#8217;t recommend you doing this at your local zoo!</p>
<p>So why tell the story? Do you find yourself grasping a fist full of peanuts? Do you ever get hold of something and not let go? Do you want the peanuts so badly that you fail to consider other alternatives to achieve your goal? Are you flexible and effective in your thinking?  Are you prepared to try other methodologies and techniques? Do you seek out others for advice?  Do you use your power of observation on those who are successful?</p>
<p>I believe one of Charles&#8217; greatest strengths is his ability to make things simple. Once he has done this, he shares the basics for success with his team. He then walks the talk and leads by example. He believes in his people, they believe in him. He&#8217;s the type of leader that wouldn&#8217;t use coconuts to capture monkeys, he&#8217;d sit down with them, and using his big smile and power of persuasion, have them convinced they should simply follow him home. They probably would!</p>
<p>Charles goes on to offer some simple advice on how to &#8220;get the peanuts.&#8221; I wonder if this is the basics of sales success.</p>
<p>1.Always be prospecting. &#8220;Everyone is an opportunity for new business or a referral.&#8221;<br />
2.Keep the calendar full of appointments. &#8220;A body in motion stays in motion, a body at rest stays at rest.&#8221;<br />
3.Be proficient in your presentation skills. &#8220;Confidence sells.&#8221;<br />
4.Your customers are a gold mine for future business. &#8220;Treat them right and they will take care of you.&#8221;<br />
5.Set stretch goals. &#8220;Great things happen to those who make things happen.&#8221;<br />
6.Hard work is just that. &#8220;Honest intelligent effort is always rewarded.&#8221;<br />
7.Have fun. &#8220;Enjoy what you do and you&#8217;ll be good at it.&#8221;</p>
<p>Great advice Charles, thanks for sharing. Wishing you continued success!</p>
<p><a href="http://www.commonsharetavern.com/7-ways-to-stay-sharp-in-sales-or-how-to-catch-your-first-monkey.html">7 Ways to Stay Sharp in Sales &#8230; or how to catch your first monkey</a> is a post from: <a href="http://www.commonsharetavern.com">Business Directory for Business Information | Commonsharetavern.com</a></p>
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		<title>7 Simple Steps to Get More Out of Your Day</title>
		<link>http://www.commonsharetavern.com/7-simple-steps-to-get-more-out-of-your-day.html</link>
		<comments>http://www.commonsharetavern.com/7-simple-steps-to-get-more-out-of-your-day.html#comments</comments>
		<pubDate>Wed, 16 Dec 2009 02:08:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[Time management]]></category>

		<guid isPermaLink="false">http://www.commonsharetavern.com/?p=384</guid>
		<description><![CDATA[Let&#8217;s face it &#8211; time is probably our greatest resource. We never seem to have enough of it and it seems to pass so quickly. Well we won&#8217;t get any more of it and we can&#8217;t slow it down.
What we can do is make the most of the time we have. Here are some simple [...]<p><a href="http://www.commonsharetavern.com/7-simple-steps-to-get-more-out-of-your-day.html">7 Simple Steps to Get More Out of Your Day</a> is a post from: <a href="http://www.commonsharetavern.com">Business Directory for Business Information | Commonsharetavern.com</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Let&#8217;s face it &#8211; time is probably our greatest resource. We never seem to have enough of it and it seems to pass so quickly. Well we won&#8217;t get any more of it and we can&#8217;t slow it down.</p>
<p>What we can do is make the most of the time we have. Here are some simple steps you can take to get the most out of your day.</p>
<p>1.	Plan your day the night before &#8211; At the end of each day write out all the things you need to do the following day to achieve your goals. Pull together all the information you&#8217;ll need, phone numbers and relevant paperwork.</p>
<p>2.	Prioritise the list &#8211; Number each item and do the nasty jobs first. There&#8217;s always the temptation to do the easy jobs first. However, think how the thought of doing the nasty jobs hangs over you as you do the easy stuff. Think how good you&#8217;ll feel when the nasties are out of the way and how motivated you&#8217;ll feel.<br />
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3.	Stick to your list &#8211; Tick off each item as you go and don&#8217;t let yourself be distracted. The temptation is to handle the telephone and e-mails as they come in. The phone is hard to ignore but you could always pull out the plug and let it go to voice mail and switch off the email program. Make an agreement with yourself to check for messages every two hours or so.</p>
<p>4.	Remember the Three &#8220;D&#8217;s&#8221; &#8211; Do it, Delegate it or Dump it. Handle each piece of paper only once. Either do something about it now, delegate it to someone else or chuck it in the trash. And remember &#8211; &#8220;Only do it if only you can do it.&#8221; 5.	Don&#8217;t procrastinate &#8211; Procrastination really is the &#8220;Thief of Time&#8221; It&#8217;s so easy to put things off till another time or till &#8220;I&#8217;ve had time to think about it.&#8221; DO IT NOW!</p>
<p>6.	Plan your leisure time &#8211; Take up activities that need you to be at a certain place at a certain time. Instead of just &#8220;going to the gym,&#8221; book a fitness class or an appointment with a personal trainer.</p>
<p>7.	Be honest with yourself &#8211; Keep asking &#8211; &#8220;Is what I&#8217;m doing now getting me to where I want to get to?&#8221; if the answer is &#8220;no,&#8221; change what you&#8217;re doing.</p>
<p>This is the easiest way to more out of your day and more out of your life.</p>
<p><a href="http://www.commonsharetavern.com/7-simple-steps-to-get-more-out-of-your-day.html">7 Simple Steps to Get More Out of Your Day</a> is a post from: <a href="http://www.commonsharetavern.com">Business Directory for Business Information | Commonsharetavern.com</a></p>
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		<title>7 Reasons To Buy Electronics From China</title>
		<link>http://www.commonsharetavern.com/7-reasons-to-buy-electronics-from-china.html</link>
		<comments>http://www.commonsharetavern.com/7-reasons-to-buy-electronics-from-china.html#comments</comments>
		<pubDate>Fri, 04 Dec 2009 04:15:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[bluetooth]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[car dvd]]></category>
		<category><![CDATA[china electronics]]></category>
		<category><![CDATA[china shop]]></category>
		<category><![CDATA[china wholesale]]></category>
		<category><![CDATA[consumer electronics]]></category>
		<category><![CDATA[electronics]]></category>
		<category><![CDATA[gadgets]]></category>
		<category><![CDATA[mp3]]></category>
		<category><![CDATA[mp4]]></category>

		<guid isPermaLink="false">http://www.commonsharetavern.com/?p=358</guid>
		<description><![CDATA[China has become the world&#8217;s largest maker of consumer electronics, producing more MP3 Players, Digital Cameras, Video Players, Electronic Gadgets, and other high tech products than any other country.
Have you ever wondered how you could buy direct from the source in China and make your own profits from this economic miracle?
1. Hottest Unseen Consumer Electronics [...]<p><a href="http://www.commonsharetavern.com/7-reasons-to-buy-electronics-from-china.html">7 Reasons To Buy Electronics From China</a> is a post from: <a href="http://www.commonsharetavern.com">Business Directory for Business Information | Commonsharetavern.com</a></p>
]]></description>
			<content:encoded><![CDATA[<p>China has become the world&#8217;s largest maker of consumer electronics, producing more MP3 Players, Digital Cameras, Video Players, Electronic Gadgets, and other high tech products than any other country.</p>
<p>Have you ever wondered how you could buy direct from the source in China and make your own profits from this economic miracle?</p>
<p>1. Hottest Unseen Consumer Electronics And Gadgets<br />
If you work together direct with suppliers in China you will be ahead of your competition. You will be able to buy many cutting-edge consumer electronics, long before they arrive in the retail stores back home. And you&#8217;ll have the chance to check out the newest products before they are even released.<br />
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2. Don&#8217;t Worry, They Speak English<br />
Many trading companies and wholesalers in China are already experienced in dealing day to day with their foreign customers in English. And if you are lucky, you will be able to find partner companies in China which are wholly run by Europeans or Americans. Many of them will provide just the same quality of service and support as you would expect from anyone back home.</p>
<p>3. Isn&#8217;t China On The Other Side Of The World?<br />
You can already see &#8220;Made In China&#8221; labels everywhere you go. Thanks to international logistics companies like UPS and DHL practically any country in the world can receive consumer electronics straight from China. Wherever your customers are in the world, your next buying opportunity will be in China, especially with the increasing number of Chinese wholesale drop-shippers opening their services internationally.</p>
<p>4. Wholesalers, MOQ, Yadda Yadda<br />
In most manufacturing sectors in China, suppliers require a minimum order quantity (MOQ) for their products before the production process even starts. However, recently it&#8217;s become much easier to order smaller quantities of electronics: wholesalers such as Chinavasion.com are the leaders in this field. You want one sample, you got it. You need 20 pieces for your online business? No problem! Online wholesalers are opening the electronics market for small to medium business like never before.</p>
<p>5. Can They Drop-Ship in China?<br />
The traditional trade triangle of wholesaler &#8211; retailer &#8211; customer has been revolutionized through the Internet. Now at last you can ship direct from China to your customers worldwide without touching the products. (Just in case profiting with Chinese Wholesalers wasn&#8217;t a big enough opportunity already.)</p>
<p>6. How Do I Pay Them If They&#8217;re In China?<br />
With online wholesalers you can usually choose to pay in many international currencies, and even submit payment “the eBay way” &#8211; through Paypal secure online ordering. Paypal offers total protection for buyers, and dealing with their approved online electronics wholesalers will give you extra peace of mind.</p>
<p>7. The Bottom Line<br />
China has been described as the world&#8217;s factory. The unbelievably cheap production costs for consumer electronics in China are well known to everybody.</p>
<p>Online wholesalers simply let you put those products straight in your cart, without all the hassle &#8211; and middlemen &#8211; normally associated with the import trade. With no sales taxes added or hidden charges, the price you pay… well, it will speak for itself.</p>
<p>A strong relationship with an electronics wholesaler in China will let you reap rewards for years to come.</p>
<p><a href="http://www.commonsharetavern.com/7-reasons-to-buy-electronics-from-china.html">7 Reasons To Buy Electronics From China</a> is a post from: <a href="http://www.commonsharetavern.com">Business Directory for Business Information | Commonsharetavern.com</a></p>
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		<title>6 Danger Signs You May Be Headed to Micro-Management</title>
		<link>http://www.commonsharetavern.com/6-danger-signs-you-may-be-headed-to-micro-management.html</link>
		<comments>http://www.commonsharetavern.com/6-danger-signs-you-may-be-headed-to-micro-management.html#comments</comments>
		<pubDate>Thu, 19 Nov 2009 23:07:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[corporate sales training]]></category>
		<category><![CDATA[sales leadership]]></category>
		<category><![CDATA[sales management training]]></category>
		<category><![CDATA[sales performance]]></category>
		<category><![CDATA[sales training]]></category>

		<guid isPermaLink="false">http://www.commonsharetavern.com/?p=331</guid>
		<description><![CDATA[1) Do you monitor and manage tasks or do you identify and train to essential competencies?
Do you want to know the big difference between due diligence and a core competency?
Here&#8217;s a classic example:
Collecting 50 business cards per day is an act of data procurement, while training to a 60% conversation to appointment ratio is focusing [...]<p><a href="http://www.commonsharetavern.com/6-danger-signs-you-may-be-headed-to-micro-management.html">6 Danger Signs You May Be Headed to Micro-Management</a> is a post from: <a href="http://www.commonsharetavern.com">Business Directory for Business Information | Commonsharetavern.com</a></p>
]]></description>
			<content:encoded><![CDATA[<p>1) Do you monitor and manage tasks or do you identify and train to essential competencies?</p>
<p>Do you want to know the big difference between due diligence and a core competency?</p>
<p>Here&#8217;s a classic example:</p>
<p>Collecting 50 business cards per day is an act of data procurement, while training to a 60% conversation to appointment ratio is focusing on an essential component to ensure your sales team&#8217;s success.</p>
<p>Don&#8217;t focus on accountability to tasks but enlighten to identification. It&#8217;s much more important to teach your people the &#8220;business&#8221; of the business they&#8217;re in.</p>
<p>If you currently have your sales team accountable to tasks, then you&#8217;re merely &#8220;managing&#8221; tasks. In order to become more effective &#8211; you should be training on measurement of competencies so your people can &#8216;run their own business.&#8217;</p>
<p>2) You measure details not directly related to performance and results.</p>
<p>A telecommunications sales manager proudly told me he requires his sales reps to document &#8216;100 dials per day.&#8217;</p>
<p>I was shocked when I heard this. I asked him if he was in the &#8216;dialing&#8217; business or the &#8216;communication&#8217; business.</p>
<p>Think about it for a minute. What does the measurement of &#8216;dials&#8217; have to do with performance or results? Can you ever improve your dialing skills?</p>
<p>It&#8217;s insane to waste time and energy measuring that type of stuff when there are so many other &#8220;valuable&#8221; things to measure.</p>
<p>The focusing of measurement not related to &#8220;performance and results&#8221; takes you away from the real deal…essential competencies.</p>
<p>In the X2 system &#8216;Show Time&#8217; begins with the actual conversation, a measurable competency that we can attach to systems and training for critical improvement. By measuring these competencies you&#8217;ll spend less time documenting insignificant information and more time analyzing meaningful business metrics.</p>
<p>3) You attempt to manage your subordinate&#8217;s &#8216;time&#8217;.</p>
<p>During the playoffs, a winning college coach was interviewed about his coaching philosophy<br />
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He said:</p>
<p>&#8220;You develop the best game plan you can, build systems and processes to help support it, train everyone how to work within it, and then let the players go out and unleash their natural abilities. You let them play the game between the lines.&#8221;</p>
<p>Makes sense doesn&#8217;t it?</p>
<p>Most sales reps will be accountable to results if you identify the important competencies required for success. Your job is to supply targeted training with appropriate structures for learning and application, and measure degrees of improvement.</p>
<p>4) You require detailed forecasting beyond your normal sales cycle.</p>
<p>It&#8217;s hard to imagine a management strategy more toxic than this one.</p>
<p>Because only two things can result and both are disastrous.</p>
<p>Let&#8217;s say your average sales cycle is 27 days and you require your team to supply a 30, 60 and 90 day forecast. First of all, the forecasts you get won&#8217;t be very accurate to the actual results. Second, it will probably be resented and considered &#8216;busy work.&#8217;</p>
<p>Here&#8217;s a much better idea:</p>
<p>Set up your forecast to the time within your control &#8211; in this case a 30-day rotating calendar. Define a business rule for forecasting accounts on a weekly basis.</p>
<p>Ask empowering questions:<br />
&#8221; Has it passed the defined gateways to be included on your opportunity list?<br />
&#8221; Have you helped the sales rep &#8217;scrub it&#8217; to make sure it&#8217;s realistic and not pie-in-the-sky?<br />
&#8221; Have the proper strategies and tactics been implemented per account to effect a higher closing ratio?</p>
<p>Bring your forecast accountability back within your normal sales cycle for more focus and better results.</p>
<p>5) Do you see yourself as a people manager or a behavior coach?</p>
<p>Attempting to manage people delivers rather poor results. (It really does!)</p>
<p>People usually resent being &#8216;managed&#8217;. They feel controlled and naturally become defensive…especially sales people who are self-starters and consistent producers. That&#8217;s why experts say to manage to &#8216;required behaviors.&#8217; I have always believed in taking it one step further. Here&#8217;s an example of what I mean. Webster&#8217;s dictionary defines behavior as &#8216;an act&#8217;. You can tell people how to act or show people how to act. I suggest you do this with transferable systems and powerful routines that are in line with the competencies that will improve their results. (You decide)</p>
<p>6) Is your management style the same for self-starters as it is for mediocre performers?</p>
<p>Think about it…</p>
<p>Your ultimate goal is to empower ALL your sales people to be self-sustained performers, right? Some people need more help than others &#8211; but top producers usually only need to be held to general points of accountability.</p>
<p>My advice…Back off!</p>
<p>If they have a sales drill that works, let them work it. Define your management style and processes in line with performance benchmarks and results.</p>
<p>For everyone else &#8211; Diversify your degree of &#8216;hands-on&#8217; management in line with routine results and declare those milestones as the road to becoming a self-sustained professional.</p>
<p><a href="http://www.commonsharetavern.com/6-danger-signs-you-may-be-headed-to-micro-management.html">6 Danger Signs You May Be Headed to Micro-Management</a> is a post from: <a href="http://www.commonsharetavern.com">Business Directory for Business Information | Commonsharetavern.com</a></p>
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		<title>4 Step Dynamic Sales Letters</title>
		<link>http://www.commonsharetavern.com/4-step-dynamic-sales-letters.html</link>
		<comments>http://www.commonsharetavern.com/4-step-dynamic-sales-letters.html#comments</comments>
		<pubDate>Sat, 31 Oct 2009 01:56:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[marketing tool]]></category>
		<category><![CDATA[sales letter]]></category>

		<guid isPermaLink="false">http://www.joevsken.com/?p=284</guid>
		<description><![CDATA[You, like all marketers have a million and one things to do today!  At the top of your priorities is marketing&#8230; finding more customers and raking in greater profits.  If you’re looking for a simple, proven model to create sales content without spending hours hunched over the computer, try the AIDA (Attention, Interest, [...]<p><a href="http://www.commonsharetavern.com/4-step-dynamic-sales-letters.html">4 Step Dynamic Sales Letters</a> is a post from: <a href="http://www.commonsharetavern.com">Business Directory for Business Information | Commonsharetavern.com</a></p>
]]></description>
			<content:encoded><![CDATA[<p>You, like all marketers have a million and one things to do today!  At the top of your priorities is marketing&#8230; finding more customers and raking in greater profits.  If you’re looking for a simple, proven model to create sales content without spending hours hunched over the computer, try the AIDA (Attention, Interest, Desire, Action) model.  You’ll be amazed at how fast you can create an effective salesletter.</p>
<p>1.  Attention<br />
What captures a reader’s attention more than an exciting list of things that will benefit THEM?  Think about the affects of starting right off with 6 of the most appealing benefits of your product or service.</p>
<p>A Multi Level Marketer might start a sales letter like this:</p>
<p>* Experience the freedom of &#8230;<br />
* Being your own boss<br />
* Financial independence<br />
* Benefit 3 and so on &#8230;..</p>
<p>That gets their attention, and compels them to read on.</p>
<p>2.  Interest<br />
Here’s where we sneak in the basic facts that might otherwise be uninteresting.  The nitty gritty details of the product features won’t hold the customer’s attention for long, so keep it short and sweet.  Hey, it’s great that your swimming pools have filters, etc., but let’s face it&#8230; there’s not a lot of excitement going on here!<br />
<span id="more-284"></span><br />
3.  Desire<br />
Whet their appetite, but give them some cold, hard logic to back up their purchase.  Most consumers buy on impulse, then ask themselve whether it was the right choice.  Don’t make them second guess!  Preparing them to face the doubts with a solid logical reason they got the best deal for their buck might include:</p>
<p>* The advantages of purchasing from YOU.</p>
<p>* Testimonials from other satisfied customers.</p>
<p>* An unconditional money-back guarantee.</p>
<p>* A good deal!</p>
<p>4.  Action<br />
Order now!  Hey it says move it, but it doesn’t pack the wallop of a stronger action statement like this one:</p>
<p>Hurry!  Don’t miss out on this LIMITED TIME special offer.  Call now to place an order, or visit us at www&#8230;..</p>
<p>Be sure to give details of how to order.  Make it a part of the command&#8230; make it easy to do&#8230; provide several options.</p>
<p><a href="http://www.commonsharetavern.com/4-step-dynamic-sales-letters.html">4 Step Dynamic Sales Letters</a> is a post from: <a href="http://www.commonsharetavern.com">Business Directory for Business Information | Commonsharetavern.com</a></p>
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		<title>4 Secret Selling Techniques You Must Implement</title>
		<link>http://www.commonsharetavern.com/4-secret-selling-techniques-you-must-implement.html</link>
		<comments>http://www.commonsharetavern.com/4-secret-selling-techniques-you-must-implement.html#comments</comments>
		<pubDate>Wed, 21 Oct 2009 01:13:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[choices]]></category>
		<category><![CDATA[follow up]]></category>
		<category><![CDATA[options]]></category>

		<guid isPermaLink="false">http://www.joevsken.com/?p=255</guid>
		<description><![CDATA[1.  Explore New Advertising Methods
The first sign that you might need to explore new marketing strategies, is a sharp decline in the effectiveness of your advertisment campaign.  Yeah, you shell out a lot of hard earned cash to advertise, and the public turns its nose up!  Don&#8217;t wait until your profits are [...]<p><a href="http://www.commonsharetavern.com/4-secret-selling-techniques-you-must-implement.html">4 Secret Selling Techniques You Must Implement</a> is a post from: <a href="http://www.commonsharetavern.com">Business Directory for Business Information | Commonsharetavern.com</a></p>
]]></description>
			<content:encoded><![CDATA[<p>1.  Explore New Advertising Methods<br />
The first sign that you might need to explore new marketing strategies, is a sharp decline in the effectiveness of your advertisment campaign.  Yeah, you shell out a lot of hard earned cash to advertise, and the public turns its nose up!  Don&#8217;t wait until your profits are plunging to start hunting for new marketing strategies.</p>
<p>Wouldn&#8217;t it be great if you could foolproof your selling techniques?  Yeah, no more customers walking out with empty hands&#8230; no more profits disappearing into thin air!  Here are 4 secrets that will help you put money in your pocket, and lengthen your current customer list.</p>
<p>1. Make It Easy<br />
There&#8217;s an old adage that says variety is the spice of life, but hey, too many choices can lead to indecision and procrastination.  We all know what happens when customers procrastinate&#8230; yeah, you lose a sale.</p>
<p>When a customer walks into your business ready to purchase, and suddenly sees several options he didn&#8217;t know were there, he&#8217;ll stop then decide&#8230; which one?   If he&#8217;s uncertain&#8230; well, you lose a sale that was already in your pocket.</p>
<p>Make it easy for your customers to decide&#8230; yes, I&#8217;ll buy it&#8230; no I won&#8217;t buy it.  Yes and no decisions are a lot easier to make, and are more likely to put cash in the drawer.<br />
<span id="more-255"></span><br />
2. Offer Several Ways To Buy<br />
Too many choices can overwhelm customers and cost you sales, but options of how to buy open up avenues for customers to purchase the product they&#8217;ve decided they need. They say there are different strokes for different folks&#8230; your customers don&#8217;t all use the same methods to buy.  It just makes sense that if the method they prefer is available, they&#8217;ll be more likely to take advantage of it.</p>
<p>Convenience it the key to attracting buyers in today&#8217;s fast paced society.  What will be the fastest and easiest for them&#8230; credit card, phone, fax, Internet, or cold hard cash?</p>
<p>3. Keep it Simple<br />
You remember the frustration of spending 10 minutes pushing buttons on the phone just to get through a pain-in-the-neck automated ordering service.  Heck, you just wanted to buy one item!  Maybe it was the time you had to click your finger raw, just to jump through the hoops of an online shopping cart.  Yeah, the temptation to just forget it is right there!</p>
<p>Don&#8217;t frustrate your customers with intricate ordering processes.  Most likely, they just want to place the order in a few minutes and be done.  Let them get frustrated, and they&#8217;ll go elsewhere, or just abandon the idea altogether.</p>
<p>4. Follow Up<br />
One of my favorite catalog companies always closes out the sale with a special buy that is available only at the time of purchase.  I&#8217;m not an impulsive shopper by any stretch of the imagination, but it stops me in my tracks every time.  I know it&#8217;s a one-time shot, and I really consider whether I want or need it before I hang up the phone.</p>
<p>How many items would your customers buy if you were to follow up every sale with a special offer?  Internet marketers have a world of options at their fingertips.  The products you offer don&#8217;t even have to be yours&#8230; and you can still make a profit!</p>
<p>Affiliate marketing is sweeping the Web.  Think about it&#8230; would your customers benefit from an ebook that deals with the product they are purchasing?  You can offer it to them, and let the owner handle ordering process while you collect the commission.  It&#8217;s as easy as 1, 2, and 3 and profitable too!</p>
<p>Boosting your sales numbers and profit dollars isn&#8217;t as tough as it sounds.  Implement these 4 simple selling techniques, and watch your sales steadily climb&#8230; and just think&#8230; they didn&#8217;t cost you a penny!</p>
<p><a href="http://www.commonsharetavern.com/4-secret-selling-techniques-you-must-implement.html">4 Secret Selling Techniques You Must Implement</a> is a post from: <a href="http://www.commonsharetavern.com">Business Directory for Business Information | Commonsharetavern.com</a></p>
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