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1. Team Up
No one knows your market like you! What are the main characteristics of your target audience? Find someone else out there who isn’t a competitor, but who reaches the same class of customers that you do. Team up with them to do joint promotions!

We all know that two is better than one. The dramatic end results will be an effective and cost-cutting advertising venture the nets both of you a nice profit.

I once dealt with a veterinarian who promoted a local dog groomer… who in turn promoted the local veterinarian. Yeah, it’s kind of a “you scratch my back and I’ll scratch yours” set up, but hey it works for both parties. Think about it… customers are going to feel that the dog groomer is in the know about who the best vet in town is, as well as trust the vet to know who is the best dog groomer in the area. Sure, it’s a win, win situation for both the groomer and the vet.

2. Dig Out New Niche Markets
Niche markets are everywhere, right under your nose! Within the customer audience that you serve right now are groups of people who share common traits. Think about it… maybe you have a goup who speaks Spanish, a group of teens, and a group of middle class family men and women.
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1. Explore New Advertising Methods
The first sign that you might need to explore new marketing strategies, is a sharp decline in the effectiveness of your advertisment campaign. Yeah, you shell out a lot of hard earned cash to advertise, and the public turns its nose up! Don’t wait until your profits are plunging to start hunting for new marketing strategies.

Keep searching for the pot of gold. The whirlwind of change that continuously sweeps through the marketplace offers great opportunity for discovering new advertising mediums. Be on the lookout for one that will set you up for brand new heights of success.

Here’s the rule of thumb for advertising: Keep 80 percent of your advertising budget invested in the “tried and true” methods that bring in a steady flow of profit, and invest 20 percent into the exploration of new ways to get your message to potential customers.

2. Be On The Lookout For New Markets
Be alert! Diversification is the key to staying on the cutting edge of an everchanging marketplace. You’ll be insulating yourself against the effects of these changes by continuously changing as well. And hey… you never know when a brand new market will translate into millions of dollars in sales!
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When the tide comes in, all boats in the harbor go up… the tough part is figuring out how to bring the tide in. Booming economies come and go and bring surges of profit increases, then ebb to leave behind shortages and tough times. Regardless, there are some business that just seem to weather the tough times with grace, not really affected by recessions. It’s almost as though they have a secret source… maybe they do… customers.

Hey, customers always buy… in the good times and in the bad times. They still have needs and still make purchases. When you understand their needs and wants, you have the keys to keeping your business afloat when others are grounded. Implement these three tactics successful marketers use, and you’re set for success.

1. Just One
Customers can be like a two year old in a candy store… they want it all. Yeah, sometimes it’s hard to make up your mind about what you really do want when everything looks so good. That’s why it pays to promote one product over the others. It spells out loud and clear… I’M THE BEST DEAL. That will be the deciding factor in most cases.
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With so many optin email lists out there, your really need to come up with a hook to attractive subscribers. It needs to have something special or different. It could be something you offer inside every newsletter issue, like interviews with experts. Or the hook could be a unique incentive that website vistors can take advantage of immediately when they sign up.

Here are 3 ideas you can use for your own sites, or use as inspiration to get you thinking a little outside of the box:
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