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Most businesses spent time attracting customers to a product or service, trying to win their trust and then ending the whole process with a sale. That tactic seems obvious to most people. What often is neglected is the post-sale follow up with customers, particularly when it comes to online businesses. We should look at the time after a sale as an opportunity not only to improve our products but also to establish long-lasting relationships with our customers.

It takes much more effort to win a new customer than to maintain a relationship with an existing customer. But maintaining current customer relationships is just as critical and I’d even dare to say, more important than gaining new customers. What can we do to keep our established customers feel appreciated? You need to follow up with your customers.

Following up may be as simple as writing an email or giving a phone call to a customer a few weeks after a sale. At Screaming Bee, I make it a personal goal to contact every customer that buys our voice-changing software, MorphVOX, within 2-3 weeks after a sale.
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Transcription services are required in almost every area of the business spectrum. The need to put into text, the spoken word, automatically creates demand for business transcription companies that specialize in this type of work. Mostly, it is the businesses themselves that do their transcription work to avoid the extra cost of transcription services. However, too much of transcription work can put undue load on the existing staff. This can subject them to unnecessary work related stress and the quality of their important duties will also suffer. Also, special equipments need to be purchased for this transcription work, which will undoubtedly entail extra costs. Realizing this, more and more companies are now going for outsourcing transcription work to a transcription company. This can be affordable too if the company goes for outsourced business transcription services.

Outsourcing refers to an organization or a company that has a connection/contract/bid with another company to provide services that might otherwise be performed by their professionals. Corporate now outsource transcription work to transcription services in India. Transcription works are handled by transcription companies that do a various transcription services having low cost destination with high quality and accuracy. Outsourcing Transcription Service is leader in transcription outsourcing services in India, has all resources like medical transcription solutions, Digital transcripts, business transcription, media transcription, business transcription, financial transcription, legal transcriptions, audio transcription at Hi-tech within deadline and lowest affordable rates.
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If you’ve already read Part 1 of “Battling with Customer Service: How to Win the War,” congratulations! You’re halfway to becoming a pro. Follow these last five steps and you’ll be on track to bending the minds of customer service representatives everywhere. Without further ado…

6. Don’t drink and dial.

It seems like a good idea at first; the mind says no, but the six-pack says yes. You’ve had a great relationship for years. Why throw it all away over a silly dispute? You decide to pick up that phone, one last time, and see if they realize what they’re missing. Has this logic ever worked? Here’s a hint: no. Calling customer service in an obviously altered state of mind will cause your pleas to fall on deaf, yet slightly amused, ears. If you want customer service to take a complaint or concern seriously, save the six-pack for when you call your ex.
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Customer service, how I loathe thee. Let me count the ways. The never-ending loop of obnoxious hold music. The pressure to buy new products and services. The poor-quality, outsourced call to a distant land.

A call to customer service can be an infuriating ending to a frustrating experience. You’re upset and looking for empathy, but all you encounter is disappointment. Could Company X have done something differently? Probably, but if you follow these tips when dealing with customer service, you’ll be in the driver’s seat for the next dispute.

1. Be prepared.

Seems basic, right? Unless you’ve called Company X several times, you’re probably not familiar with their required information. Have every tracking number, account number, itemized statement, and order number before you call. Customer service representatives are held responsible for torturous call-handling metrics designed by masochistic management. Length of call, resolution (if the customer calls back to the company within an allocated amount of time), and randomly monitored calls are measured stringently. Bottom line: they want to help you quickly and completely, lest a superior crack a whip.
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